It is nature that fires our imagination and our responsibility to take good care of it. To figure out an improved system of offering products to customers is the goal of sustainable fashion. Clothing should be made specifically for the wearer, fit perfectly, suit your style and be made to last like in the days before mass production and fast fashion.
Recently, I asked the artificial intelligence chat gpt for advice, specifically for a few innovative and promising ideas for companies in the textile sector. I found the answers very exciting, but they were not really surprising for me...
1. personalised clothing: Offer clothing that can be customised and printed. This could be used by sports teams, companies or individuals.
Being able to choose your own colours and design and getting a drysuit that has been customised are just some of the options we offer our customers.
MADE TO MEASURE
Correct fit is crucial for comfort and thermal performance of a drysuit. There is a suitable standard size for everyone, but nothing compares to the perfect fit of a made-to-measurement product. Our tailors draw up an individual cut based on 10 basic body measurements to produce a unique suit.
2. functional clothing: develop special clothing for outdoor activities or sports, such as breathable running trousers or waterproof jackets and similar.
After inventing the world's first paddle suit prototype back in Austria in 2011 SUPSKIN grew into a thriving business over the years. We have continued to drive innovation in all aspects of technical wear for stand-up paddling since then. Innovation comes from necessity but not only for stand up paddling. That´s why we decided to define AZOIA as an umbrella term for high tech waterwear for the three watersports SUP, FOIL and PADDLE.
DIRECT TO THE CUSTOMER
We always focus on satisfied customers and deliver directly. Our brand, the production, the online shop and the logistic centre are all located in one headquarter which means cost effectiveness and enables us to lower the prices whilst still offering the highest quality. Direct to customer = direct response.
Getting feedback from our customers is very important for us and creates a fruitful cooperation that is a benefit for all of us.
3. sustainable clothing: many customers are looking for environmentally friendly and sustainable options. Use sustainable materials such as organic cotton or recycled fabrics to produce clothing.
Circular business models - resale - repair - remake - rental - are a win-win situation both for the environment and for us as a company.
These alternative models make it possible to reduce waste, save resources and generate revenue without using new resources from scratch. We can thus design more durable, recyclable and emotionally appealing products that meet customers' demands and fulfill sustainability goals.
MADE TO ORDER
The future of sustainable fashion can be summed up in these three words. Made-to-Order. We create only as much as it´s needed and when it´s needed.
The principle of emotionally durable design is starting to take hold. This encourages us to keep on creating items that people love, look after and want to keep for longer periods.
AVOID WASTE
As a family brand we attach importance to building up an effective team and keep up the tradition. We cut our suits and products by hand and guarantee that they are made under safe, fair, legal and humane working conditions keeping our impact on the environment as small as possible.
FOLLOW BLUESIGN®
SUPSKIN has worked with bluesign® technologies & partners following this system since the beginning to evaluate and reduce resource consumption in our materials supply chain. Intelligent high-quality textiles and parts have a longer service life and can remain in use for longer helping to preserve the environment.
MADE TO LAST
The value of repair – extending the life of a garment, up-cycling used materials and recycling unusable products allows us to keep materials flowing through the product life cycle and supports the ideas of the circular economy. We keep our gear in action longer offering repair kits but also exchange cuffs, zips or re-tape seams.
TRADE IN - GET CREDIT
When your equipment is beyond repair, we recycle as much of it as possible. Drop in mail, not the landfill.
4. textile accessories: sell accessories such as bags, scarves and hats made from your textiles. Or why not socks or gloves?
Hello, here we are. The answer is SUPSKIN...sustainable pioneering water wear since 2011.
After hundreds of hours of research, development and testing, we've created paddle suits and accessories that combine water resistance with breathability, lightness, and stretch: Dedicated paddle wear that doesn’t interfere with your performance, but helps you paddle longer, faster, and safer.
Designing more durable, recyclable and emotionally appealing products that meet customers' demands and fulfill sustainability goals have been and will continue to be our motivation and challenge in the development of our products.
It makes us really proud not only that we were a little ahead of the times more than ten years ago but also that we are still on the right track with our philosophy.
every step of the way
